Los Angeles is known for their trends and impeccable style, and if you’re from there you know you must stay fly! Black owned clothing brands are rising and dominating for the culture one day at a time. It’s so important to support and rock our brother’s and sister’s brands because the world is watching. RiCHFiTZ is a local Los Angeles brand that is on the rise. Make sure you check them out!!!
What does RiCHFiTZ LA mean and how did you come up with it?
RiCHFiTZ basically came to me because I wanted to make some merchandise to make people feel rich in their fitz and I wanted it to be an affordable price. The La is because I’m a Leimert park native so I have to represent Los Angeles.
How long have you been growing your business ?
It’s only been 3 months so far.
What was one of the hardest things about starting your business off of the ground ?
Man knowing where to get the clothing, where to find the right product, the right price for product, finding a place to print my clothing, and paying for everything to get done by myself. As I started to venture out and talk to people I found a business partner and high school friend, Emanuel Wyatt, so we are good friends. My other good friend Ralph prints all my clothing now so everything is flowing smooth rite now but it wasn’t easy and I’m still learning everyday.
Did you have like a “I quit” moment and if so why
Yea I did have a moment like that but I’m doing this so my son won’t have to struggle through life. I’m starting a business so that I can make sure my family is straight. I’m going to have my son already an LLC so he wont need for anything he’ll be taken care of.
With so many people starting brands, what do you think helps you stand out?
The fact that I’m not going to give up! I’m the only one to remaking cartoon characters in my section!
Yes, I have a BEBE kids collection and a Sonic collection coming out son. I’m going to do a kids line and I’m going to have scrubs for the doctors, nurses, massage, therapist to look fly at work.
Check RiCHFiTZ LA out on social media:
Instagram- https://www.instagram.com/richfitzla/
Twitter- https://twitter.com/RichfitzLa
Equal Justice for Some 