By: Ariyana Griffin
The Atlanta University Center ( Clark Atlanta University, Spelman College, and Morehouse College) is full of talented individuals! Today I will be introducing an astounding make-up artist by the name of Naomi. We will be getting an inside look of what it takes to work in this industry. Pictures of her work will be through out the article and all of her links will be below. So, make sure you get your next Beat by Nxe!!
What is your name and where are you from?
Naomi Akinpelu or “Omi”and I’m originally from Washington D.C.
How did you get into make up and who inspired you?
I can’t even remember when I first got into makeup since it was such a long time ago. I used to ALWAYS watch makeup tutorials when I was young, before I even had my own makeup, just because it was so intriguing. I would say all the beauty gurus on YouTube really sparked that initial inspiration.
It was no surprise that Youtube played a part in her love for makeup, I feel that is the goto place for makeup, hair, nails, literally everything. We love a good tutorial!!
What was the most difficult thing you’ve experienced while being a make up artist?
The most difficult thing I’ve experienced is probably embracing patience in the realest way possible. I believe I have a lot of talent, but it took me a while to realize that despite that, a steady flow of clients is not always a 100% guaranteed. Initially, that was so unbelievably frustrating. Now, rather than getting upset when I don’t have as many bookings as I would like to have, I constantly prepare myself with practice and building my brand so that when the next client books me, I’m more than ready. Simply waiting for business to come will get you no where, no matter how much talent you might have. I learned that I have to be consistently marketing and enhancing my craft on those off days. The off days were some of the most crucial and impactful moments of my career in doing makeup.
Have you ever had an overly difficult client?
Thankfully, no I haven’t had a super difficult client yet. Yes, there have been some that have gotten on my nerves, but I really try to be an understanding and compassionate person, especially when running a business. Customer service is super important to me so I try not to let other’s projections affect what I’m there to do, which is to slay someone’s face as best I can.
When did you start your brand?
officially I started my brand during my first semester of college, which was fall 2018.
Has the AUC helped in anyway with you growing?
Oh my goodness, yes! The AUC can be such supportive community and network when running a business—especially with the power of social media. Most people won’t hesitate to retweet your business, especially when they see the talent and determination you possess. Social media has been such a massive help in building my clientele and platform. Also, people are always recommending me to their friends, which I appreciate SO much. Every single recommendation, follow, or retweet helps me so much and I’m beyond thankful for each and everyone of them.
The AUC is truly one big family we support each other in any way possible. Even if it is a retweet, reposting a flyer, or showing up to an event! We love to see each other win.
While doing other people’s makeup are you ever nervous?
I struggle a lot with anxiety, so yes. In the beginning, I would always be extremely nervous while doing a client’s face, but at the end when they loved my work it all faded away. People’s reactions at the end always calmed my nerves. Now, I don’t get as nervous as I used to. It’s more of an excitement that builds up in anticipation of seeing their reactions.
How does doing makeup make you feel in one word?
Inspired.
A lot of people, especially on social media, feel as if wearing make-up is a way of catfishing, or pretending to be some one else. I have always wanted to ask a MUA “what do you say to people who feel makeup is a way to “catfish.”
I don’t think wearing makeup is a way to catfish—of course someone is going to look different without a full face of makeup and lashes! I truly believe makeup enhances one’s own beauty that they already possess.
What is your goal for 2020?
My main goal is to really build my clientele so it extends beyond the AUC. Eventually I also want to move into a studio off campus. For now though, building my brand, promoting it, and gaining exposure is my main focus.
Connect with Beat by NXE
@beatbynxe – makeup IG
@nxe.xmi – personal IG
@nxeeee – Twitter