Angelo Burrell is a creative individual from South Central, Los Angeles specifically the Crenshaw District. While many innovators come out of this area, not all are Intangeble.
What is your brand and what does the name mean?
My brand is Intangeble Inc. and it means, “nobody can touch you in anything you do, you are a champion.”
I was interested to know the backstory behind his brand so I asked, “How long have you had it and what inspired you?”
I started the brand Spring of 2018 and the track team at West La College. The team inspired me because I was only making stuff for myself at first. Big shout out to y’all, I’ll never forget that year. Go Wildcats!
Plenty of people have brands, and clothing lines but the true winners are the owners who know how to market themselves. I wanted to know “how do you let people know about your brand?”
I’m very big with face to face interactions with people but I also promote my brand on Instagram and Twitter. Hopefully, soon I can get a billboard in the District.
I think face to face is an amazing way to market yourself, due to technology we can forget how to engage with actual people. Seeing a picture of an owner and shaking their hand are two completely different experiences.
Although he has created a vast variety of pieces I asked, “what’s your favorite thing you’ve created?”
My favorite thing I’ve created so far would have to be my “Intangeble Space Crewneck.” I say that because this is the first piece I put loads of creativity and detail into also, every time I wear it gets compliments. It also gets compared to brands like Billionaire Boys Club, which is a brand that is very popular in the city.
What’s the hardest part about owning a brand?
Honestly, the hardest part is that’s I’m a sole owner, no partner, no private investors, none of that. So I’m really taking a journey with Intangeble it’s like my baby. But like Nip said, “it’s a marathon, not a sprint.”
Have you ever felt like you wanted to quit if so why?
All the time, but I remember all that I’ve accomplished already, then I know I can do it. I had my first pop up in Leimert this past summer, and I went through every emotion from making sure I had all of the money to gathering tables, racks, and a Dj. Then, my Dj didn’t have speakers or a mic so I struggled running around town while dealing with performers who were canceling the last minute. But, at the end of the day, I wouldn’t trade those moments for anything because I got through it, and actually made something happen.
Being the only person to run a business can get challenging so I wanted to know “is it difficult to manage Intanagble?
Not yet, I believe when I start growing there will be more things I will have to worry about but now I’m able to keep track of everything. Difficult to me means things are going good. That means everything is running smooth from sales, to shipping, to taxes, and that gives you a sense of I’m doing things right.
What are some of your plans for 2020?
In 2020 l plan to have a collaboration with a big brand, have another pop-up shop, and invite artists to perform local or non-local. I also plan to design my first runway piece meaning, something that I can enter in a fashion competition. I’m a streetwear brand first but I don’t want there to be any limits on what I can do with Intangeble Inc.
Even tho being a business owner can come with obstacles I asked, ” what was something good that came out of being a business owner?”
Yes, being a business owner gives me a reason to converse with anyone. It also allows me the opportunity to create generational wealth for my kids to either continue Intangeble Inc or, one of my other future business plans through the family company Burrell Enterprises. Lastly, being a business owner is dope because I can recognize big companies marketing strategies. I have learned how easy it is to just do something with my life ever since I became a business owner. I recommend everyone to own a business and/or a property.
LINKS AND SOCIAL MEDIA
Intangebleinc.com
Brand Instagram- Intangebleinc
Personal Instagram- Intangebleangelo
Twitter- Opm_Angelo